“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw.
Creativity is important in both personal and professional life because it’s what drives us to become better and to find the best ways to improve all aspects of our lives. Creativity is what makes a business outstanding, and not just only average. Innovating ideas, products or services instantly improve customer satisfaction.
Let’s take, for example, a Toronto – based company, who’s producing simple, flat women’s shoes. Nothing outstanding in that, right? But the shoes are marketed as foldable, lightweight, flat shoes that women can carry in their bags to have them around after work or after a night out in town, when they get tired from the high heels they wore all day long. See how something so easy turned out to be a great business idea? And this is only a small business example. What to do when you have problems boosting your creativity? Here are some tips for those times when you don’t seem to have any good ideas.
- Forget about distractions and focus on your projects. No, you don’t need to check your social accounts all the time and you don’t have to be thinking about the items you need to finish decorating your new summer residence or planning your next vacation. Work and personal life need to be two separate entities in your mind. Focus is everything.
- Find inspiration in what surrounds you. Search for interesting ideas online, take inspiration from the people you admire the most, read articles and books on the subject and try to be more observant than usual. Relate to people who work in your business field in order to learn from them some good tips, get some advice or to avoid making the same mistakes.
- Write down everything. Inspiration comes whenever you least expect it, so be prepared to write down every ideas you might have, no matter how insignificant they may seem. Make a folder on your computer, use just a notepad or carry with you a notebook and a pen, so whenever you feel you’re on to something, you don’t lose that idea and you can work on it when you have the time or when you plan on revising everything you have so far in search of a really good idea. It isn’t such a big of a deal, you just have to turn it into a habit. Believing you’ll remember it later is one of the biggest mistakes you could make.
- Constant improvement. There’s always room to make things better and that applies in each aspect of our lives. You can be a better person, a better employee or a better friend, and so can your ideas. A good idea proves itself only after you’re done with adjusting all the aspects involved. You plan on developing a new product for your company, but have you considered the costs, the resources you need, the marketing behind it and everything else? Only after you’ve got all that covered, you can truly say you had a good, feasible idea.
Creativity is the key to success and it’s something not all people natively have. For some it’s easier to be creative in a productive way, while for others it means putting some work into it, but there’s nothing you can’t achieve when you put all your efforts into it.